Pupapalooza 2024: Inside San Diego’s Dog-Friendly ‘Pawty’
If you’re a fan of dogs, beer, and making a difference, the Pupapalooza 2024 is the perfect event for you.
The annual event, which is scheduled for Sunday, June 2, is a “pawty” that brings together live music and entertainment, more than 20 locally owned vendors, dog adoptions, food trucks, and beer provided by a top San Diego brewery.
Pupapalooza 2024 is put on by Second Chance Beer Company, a local craft brewery that supports dog rescues in California and Arizona. Through its “Seize a Pint, Save a Pup” pledge, the brewery has raised more than $257,000 for rescues and other dog-assistance organizations.
Along with delicious craft beers for human attendees, the festival will also include dog-friendly non-alcoholic brews, along with paw-some photo opportunities and more.
Proceeds from Pupapalooza 2024 will benefit The Animal Pad dog rescue in San Diego. There will also be pups available for adoption on-site.
The event is completely free and open to the public, though there are “Very Important Pup” tickets available for $125 that include a VIP gift bag, a 10-minute professional photo shoot, complimentary dog drink, and 10% off purchase from Puppy Picnic Co., which sells a variety of trendy dog and picnic items.
Vendors at the event will include:
- Bebe Clays
- Cookies & Co
- Go Go K9
- Kahoots
- Kiki’s Pawtique
- Pet Power Studio
- Scenthound
- Spread Pawzitivity
- Zoom Room
Pupapalooza 2024 will take place at the Mission Bay Resort from noon to 4 p.m. on Sunday, June 2, 2024. For additional information, visit the official website.
Media credit: images courtesy of Pupapalooza
Mike Peterson is a writer, editor, and strategist based in San Diego. When he’s not writing and editing the La Jolla news, you can often find him practicing yoga, rock climbing, or exploring the outdoors with his wife and dog.
