- Search Engine Optimization (SEO)
Our SEO strategy is highly specific to each client’s goals. Our holistic approach to SEO has more to do with conversions and focused traffic than mass awareness. Traditional digital marketing strategies targeting high volume keywords and massive traffic spikes are long gone! The behavioral health industry shouldn’t be running its website like an e-commerce website. SSD’s expertise lies within auditing an existing website and re-organizing the SEO to attract the best possible organic visitors for your business, not the most clicks possible regardless of relevance.
- Conversion Rate Optimization (CRO)
Our executive team has years of experience working with phone, email, and chatbot interactions on behalf of clients and future patients. Southwell will help audit your call tracking, optimize your landing pages, and train your staff to turn maybes into yeses, for you or your current referral partners.
- Paid Media (PPC, Facebook, Instagram)
Google Pay Per Click advertising is one of the places most behavioral health businesses need optimization! Our SEO strategy works hand in hand with paid media to help save you money and further target your ads! Our blend of branded, phrase match and negative keyword integration can help you cut out wasted spending, lower your CPA, and support SEO. Our team can continually update your paid media strategy to remain fresh and remove bidding once your website ranks in the top 10 for a keyword you currently pay to have visibility under.
- Social Media Management
Leverage our media team who can fly to any location on a moment’s notice to shoot and produce content that can be dripped out via social media channels like Facebook, Instagram, Tik Tok, Snapchat. Our team can create branded content to allow for consistent engagement with leads, patients, and alumni.
- Branded Content (blogs, newsletters, landing pages)
What your website, social media, and Google My Business page says about you matters, a lot! Our team has the skillset to take a client’s vision and put it in writing. Thanks to our experience with narrative writing and SEO content we can come up with a plan per client to appease both readers and search engines at the same time!
- Website Management & Development
Depending on the scope of your digital needs our staff is able to maintain a website, update plug-ins, and keep your surfboard pointed in the right direction. Hate your site? No problem! Our dev team is able to execute full tear downs or new website builds including custom code, content, and graphic design.