San Diego’s Jewel of Car Culture Returns: La Jolla Concours Weekend Begins Tomorrow!
La Jolla’s most iconic celebration of elegance and engineering is back.
From Friday, April 25 through Sunday, April 27, 2025, the 19th Annual La Jolla Concours d’Elegance, presented by LPL Financial, rolls into the coastline for a weekend of rare automobiles, lavish events, and coastal sophistication. Long hailed as one of the nation’s most prestigious classic car showcases, this event is more than a concours—it’s a celebration of beauty, history, and the spirit of La Jolla.
A Tradition of Excellence, Fueled by Vision
What began as a modest community gathering has now become a bucket-list event for car collectors and enthusiasts across the globe. And much of that evolution is thanks to the tireless work of the La Jolla Historical Society and influential figures like Michael Dorvillier, La Jolla Concours Chairman, and Robert Kerner, Vice Chairman. Their leadership and dedication have transformed the Concours into a cultural mainstay that both elevates the automotive arts and gives back to the community.
Under their stewardship, the Concours has blossomed into a world-class event while staying rooted in its philanthropic mission—supporting the La Jolla Historical Society and other local nonprofits with every ticket sold.
A New Era Begins: Events.com Acquires La Jolla Concours
As the Concours looks toward its 20th anniversary, exciting news is already shifting the gears forward: Events.com has officially acquired the La Jolla Concours d’Elegance, signaling a bold new future. The acquisition will bring enhanced technology, wider reach, and elevated experiences for attendees and sponsors alike.
According to Events.com CEO Mitch Thrower, this partnership is about “honoring the elegance and tradition of the Concours while expanding its audience and infrastructure.” Expect bigger innovations, more immersive experiences, and continued community impact.
The Weekend Lineup: Where Elegance Meets Excitement
Friday, April 25: VIP Soirée | 6PM–10PM
Kick off the weekend with style at the Concours VIP Soirée. Held at the stunning Ellen Browning Scripps Park, this exclusive event brings together San Diego’s top culinary talent, craft cocktails, and a special preview of vintage showpieces under the theme “Beyond the Barn”. This evening is where high-end hospitality meets horsepower.
Saturday, April 26: Tour d’Elegance + Porsches & Power on Prospect
Morning: Watch more than 80 rare and exotic cars cruise through La Jolla, Rancho Santa Fe, and La Jolla Shores during the Tour d’Elegance, a scenic and public rally that gives enthusiasts a front-row view of automotive artistry in motion.
Evening: Gear up for Porsches & Power on Prospect, a lively evening street display featuring over 75 Porsches, rare hypercars, and a buzzing village atmosphere. The shops, bars, and restaurants of La Jolla will be electric with energy.
Sunday, April 27: The Main Event | 9AM–4PM
The show-stopping finale unfolds with the full-scale La Jolla Concours d’Elegance, showcasing over 120 meticulously selected vehicles from around the world. This year’s theme, “Mascots in Motion,” celebrates classic hood ornaments as symbols of speed and splendor. Highlights include:
- A Centennial Lincoln Showcase
- Vintage hot rods and historic race cars
- A stunning flyover of vintage aircraft
- Gourmet fare, vendor booths, and live music
Also happening nearby: the La Jolla Motor Car Classic, a free family-friendly car show that keeps the good times rolling for enthusiasts of every age.
Why It Matters
Yes, the cars are breathtaking. Yes, the events are unforgettable. But at its core, the La Jolla Concours d’Elegance is about community, culture, and craftsmanship. It’s a love letter to the past, written on the streets of one of the most scenic coastal towns in America.
And as it accelerates into its future with the backing of Events.com, the La Jolla Concours isn’t just riding on tradition—it’s blazing a new trail of innovation and elegance.
Don’t Miss a Moment
🎟 Tickets & full schedule: www.lajollaconcours.com
📍 Location: Ellen Browning Scripps Park, La Jolla, CA
📆 Dates: April 25–27, 2025
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